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eBay Automotive Mobile Strategy

Launched in Italy in February 2010, automobile.it is the new platform of eBay Group dedicated to automotive classified.

For such an evolved platform, the expansion on the Mobile channel was a natural step.

Available on App Store

Solution

Nextology, to deliver the largest ROI possible, worked side by side with the top management in two stages:

Design and implementation of best practices concerning the development of Mobile Sites and iPhone Apps

Development and management of Mobile Advertising campaign lo launch eBay Automotive new Mobile properties maximizing the investment with the lowest Cost per Download in the market

Results

  • eBay Automotive iPhone App overcame competitors in a very short period of time, gaining huge visibility on the Mobile space.
  • A new channel was open for the users to access the service anywhere, anytime