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NanoPress for iPhone

NanoPress is an alternative news network, with over 30 sites and 10M monthly unique users.

Nextology already in 2009 (with strong vision, seen the current smartphone penetration) advised the publisher to exploit the Mobile opportunity, monetizing iPhone traffic.

Available on App Store

Solution

Nextology team offered a consulting approach, preparing a business plan to demonstrate the project potentials.

Second step was the design of a User Interface (a mix of the best international benchmarks in News Apps) and a technological framework to easily set up integration with the 30+ sites of the network.

The last phase of this 360° consulting activity was the research and implementation of a partnership for the integration of Rich Media formats on iPhone platform.

Nextology lead the closing of a deal in March 2010 with Medialets, which implemented its solutions for the first time in Europe.

Result

  • This first application of NanoPress network jumped rapidly to the top of the App Store. It is currently installed on 150.000 iPhones.
  • The expansion strategy of the Mobile Network started right away: over 30 applications are being developed.
  • This strategy allowed NanoPress to became one of the most important Mobile Publisher in less than 12 months.