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	<title>Nextology LAB &#187; Mobile Couponing</title>
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		<title>Starbucks Tests Mobile Phone Payment App in 16 Stores</title>
		<link>http://www.nextology.com/en/lab/2009/09/25/hello-world/</link>
		<comments>http://www.nextology.com/en/lab/2009/09/25/hello-world/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 11:29:33 +0000</pubDate>
		<dc:creator>Nextology</dc:creator>
				<category><![CDATA[Mobile Couponing]]></category>
		<category><![CDATA[iPhone]]></category>

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		<description><![CDATA[ Starbucks is testing a mobile payment system in Seattle and Silicon Valley.
The Starbucks Card Mobile app allows users to add money to their card account from the app using a credit card, and then use it to pay for Starbucks products by swiping a 2-D barcode on the screen, writes the Seattle Times.
Another app [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-4 alignright" title="starbucks.190" src="http://www.nextology.com/en/lab/wp-content/uploads/2009/09/starbucks.190.jpg" alt="starbucks.190" width="190" height="305" /> Starbucks is testing a mobile payment system in Seattle and Silicon Valley.</p>
<p>The Starbucks Card Mobile app allows users to add money to their card account from the app using a credit card, and then use it to pay for Starbucks products by swiping a 2-D barcode on the screen, writes the Seattle Times.</p>
<p>Another app tells users where they can find the nearest Starbucks store, along with other information such as which stores have drive-throughs. Both apps are free, and Starbucks is offering promos like free coffee and wi-fi to early adopters of the apps.</p>
<p>Starbucks said it has pondered what some might consider the Holy Grail of coffee applications: the ability to preorder and prepay from a mobile device and have a hot coffee waiting at the head of the lines. But a company spokesperson said the timing of such an application would be tricky, as customers would not want to pre-pay for a hot beverage that has already gone cold by the time they picked it up.</p>
<p>While mobile phone payment systems are not likely to catch on overnight, several key players are plotting possibilities for the future, reports the Financial Times. Nokia is integrating a payment system into its phones, while PayPal is planning a similar expansion. The FT points out that other iPhone apps have attempted to achieve in-store mobile payments, but required additional hardware for the phone.</p>
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